HCD for CX Field Guides
The Rios Partners HCD for CX Field Guides help clients understand how we use HCD to develop empathy for their customers and translate empathy-driven insights into innovative solutions. The field guides provide step-by-step guidance for each phase of the HCD process
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Frame
Develop an initial perspective on the problem to solve, build a project plan, and determine what success looks like for the project
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Discover
Build empathy with customers and employees through research to develop insights into their experiences, needs, and desires
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Design
Ideate potential solutions to meet customers’ needs and develop rapid prototypes to test and refine them
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Implement
Transform promising prototypes into Minimum Valuable Products and/or services to pilot, refine, and ultimately launch
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Perform
Ensure that solutions continue to meet changing customer needs by embedding an HCD mindset, relevant processes, measurement capabilities, and customer perspectives throughout the organization