CX Field Guides

HCD for CX Field Guides

The Rios Partners HCD for CX Field Guides help clients understand how we use HCD to develop empathy for their customers and translate empathy-driven insights into innovative solutions. The field guides provide step-by-step guidance for each phase of the HCD process

Frame

Develop an initial perspective on the problem to solve, build a project plan, and determine what success looks like for the project

Discover

Build empathy with customers and employees through research to develop insights into their experiences, needs, and desires

Design

Ideate potential solutions to meet customers’ needs and develop rapid prototypes to test and refine them

Implement​

Transform promising prototypes into Minimum Valuable Products and/or services to pilot, refine, and ultimately launch

Perform

Ensure that solutions continue to meet changing customer needs by embedding an HCD mindset, relevant processes, measurement capabilities, and customer perspectives throughout the organization