Evaluating Market Attractiveness in the Environment Industry

Challenge

A publicly traded environmental services company sought support from our firm to understand how to strategically position itself in an increasingly crowded market and identify the most attractive industry segments given its core capabilities.

Discovery & Design

Through in-depth market research and interviews, our team defined the industry landscape and overall trends, and explored the attractiveness of specific market segments. We developed a three-dimensional prioritization framework to rank segment attractiveness to help inform client’s strategic direction.

Driving Impact

  • Enabled informed decision-making for executive leadership regarding market segments to pursue, exit, or expand 
  • Increased the executive team’s understanding of an extraordinarily complex competitive landscape with in-depth analysis on 15 direct competitors

Capabilities