Launching tailored products and services for Veterans
Veterans are becoming a larger and more influential segment of customer populations. As organizations develop new products and services, understanding Veteran needs is the first critical step to engaging and growing this critical customer group.
We bring depth of experience researching and designing with and for Veterans. Our fact base allows us to quickly translate what Veterans need and want into client offerings tailored to this segment.
We bring together designers and experts with a long history of launching products and services for Veterans. This unique collaboration enables a rigorous innovation process centering the Veteran experiences to rapidly launch new products and services relevant to Veteran needs.
Launch new products and services that increase Veteran engagement
- Refine existing client offerings to make them more relevant to Veteran audiences
- Engage Veteran populations to develop a detailed understanding of the Veteran customer’s journey as it relates to our client’s mission
Resources
Capabilities
Services
- Ethnographic research
- HCD training
- journey mapping
- persona development
- policy development
- rapid prototyping
- strategy roadmap development